Writer
Customer stories. Thought leadership. Blog posts. Marketing pages. SEO writing. (+Long-form, +profiles, +interviews.)
Email. Social media posts. Ad copy for SEM, display, and social.
UX Writing/Content Design
I’ve been working in UX writing-related projects since 2017 and I’m very interested in doing more.
In-product messaging. User flows. Menus and navigation. Growth projects.
Editor
I spent many years as an editor at organizations like The A.P. and Time Inc.
I take care of every story like a baby, from inception to publication. Brainstorming. Research. Structure. Line-editing. Proofreading.
Hitting ‘Publish.’
Strategist
I have designed multiplatform brand strategies that included digital and print publications, social media distribution, awards, trade shows, live events, and partnerships.
Other things I do: Attract and retain talent. Lead cross-functional teams. Organize team structure and workflows. Teach writing, editing, and audio storytelling (lately at UCSC). Received leadership training and coaching.
Podcaster
Podcaster
No Latinos in tech? You need to listen to El Valle de los Tercos, the first and best Spanish-language podcast produced in Silicon Valley.
Public Speaker
Public Speaker
As an editor knowledgeable on business and startups in the U.S. & LatAm, I am also a public speaker and broadcast pundit.
En Español
En Español
I have been researching, creating and translating content about and for Latinos in the U.S. for over 15 years.